Axeptio, a European specialist in the management of digital consent, is continuing its international expansion with the acquisition of AdOpt, a Brazilian company well established in its market. Joffe & Associés (Thomas Saltiel, Charlotte Viandaz & Antoine Lamy) advised Axeptio on this transaction.
This acquisition is part of a growth strategy aimed at strengthening the company’s presence in Latin America, particularly following its recent move into Canada. The choice of Brazil is not insignificant: with more than 216 million inhabitants and strict data protection regulations (LGPD), the country represents a key sector for consent management solutions. This acquisition will enable AdOpt to amplify its impact and extend its mission beyond the Brazilian market, while benefiting from Axeptio’s expertise in compliance and technological innovation.
AdOpt is a recognised player in the field of digital consent, working with over 50,000 websites worldwide. Its customers include prestigious brands such as Nike, LEGO and Reebok. The Brazilian company offers a flexible solution, combining self-service and personalised support, while complying with the main international regulations such as the RGPD and the CCPA. Thanks to its integration within Axeptio, AdOpt will be able to broaden its scope and benefit from the technological resources and experience of its new acquirer.
The merger is based on a shared vision: to offer a simple, transparent and engaging consent experience that meets the needs of both businesses and users. By integrating AdOpt into its development dynamic, Axeptio is strengthening its position on the global market and equipping itself with an infrastructure adapted to local specificities. This alliance marks a new stage in the company’s internationalisation strategy and opens the door to new opportunities in other markets.
