LE MAG J&A

LE MAG J&A

Strategic investment: Mobsuccess and Siparex Midcap target €100 million by 2028

Deals / 20 September 2024

Mobsuccess, a key player in local digital marketing, is teaming up with Siparex Midcap to accelerate its growth and target sales of €100 million by 2028, thanks to a strategic fundraising that will strengthen its market position.

Mobsuccess, a key player in local digital marketing, is teaming up with Siparex Midcap to accelerate its growth and target sales of €100 million by 2028, thanks to a strategic fundraising that will strengthen its market position. Joffe & Associés (Thomas Saltiel) advised Jolt Capital on this transaction.

 

The Mobsuccess group, a specialist in ‘drive to store’ digital marketing, recently received a strategic investment from Siparex Midcap. The historic shareholders, Groupe GPG and Jolt, have renewed their confidence by remaining shareholders. The aim of this transaction is to support the company in its ambitious growth strategy, with the aim of achieving sales of €100 million by 2028. Mobsuccess has established itself as a key platform for managing local digital advertising campaigns, notably via geoplanning and real-time reporting tools, enabling companies to optimise their online presence and maximise the return on their advertising investment.

 

This round of funding will enable Mobsuccess to strengthen its offering and accelerate its consolidation strategy in the digital marketing market. The company plans to develop new technologies and position itself as a key player in a rapidly changing sector, marked by an increase in companies’ needs in terms of local advertising targeting and budget optimisation. The synergies created with Siparex Midcap will enable Mobsuccess to strengthen its structure while expanding its customer portfolio.

 

This alliance marks an important step in Mobsuccess’ growth trajectory. With the additional expertise and resources provided by Siparex Midcap, the company is also planning targeted acquisitions in the sector to support its organic growth and its drive to become a market leader. The aim is to transform Mobsuccess into a benchmark platform for companies looking to deploy local campaigns while optimising their budgets through cutting-edge technologies.

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