LE MAG J&A

LE MAG J&A

Agorapulse strengthens its offering with the acquisition of Mention

News / 23 April 2025

Agorapulse

Agorapulse, a leading player in social media management, announces the acquisition of Mention, a specialist in web and social media monitoring, as part of a court-ordered receivership. Joffe & Associés (Thomas Saltiel, Tehani Goy & Clémence Bestard) acted as legal counsel to Agorapulse in connection with this transaction.

 

As part of its court-ordered receivership, Mention—a recognized expert in web and social media monitoring—has been acquired by Agorapulse, marking a strategic turning point for the latter. This acquisition enables Agorapulse to strengthen its offering by integrating a comprehensive solution dedicated to digital presence management, now combining social media management with the monitoring of trends and online conversations. With this integration, the group now has over 180 employees and 9,000 clients worldwide, generating a combined revenue of 25 million euros.

 

This acquisition addresses a growing demand from businesses looking to centralize the management of their online presence. Marketing professionals are no longer content with simply publishing content—they also want to monitor conversations, analyze trends, and measure the impact of their actions. By integrating Mention’s technologies, Agorapulse expands its areas of expertise to include social listening and reputation monitoring, thereby meeting the current challenges of the digital marketing landscape.

 

Unlike many similar transactions, this acquisition was completed without external fundraising, highlighting Agorapulse’s self-financed growth strategy. The company plans to invest in artificial intelligence to automate content creation, enhance community management efficiency, and streamline reporting analysis. With a projected 20% growth in EBITDA by 2026, Agorapulse positions itself as a leader in the integration of social media management and web listening.

 

 


 

Acquirer or Investor: AGORAPULSE, Emeric Ernoult
Seller: MENTION SOLUTIONS (Advisor: BCM/Jean-Baptiste Albertini – Legal Advisor: BDR & Associés Xavier Brouard)
Acquirer Corporate & Restructuring Lawyer: JOFFE & ASSOCIÉS, Thomas Saltiel, Tehani Goy, Clémence Bestard

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