Locala, a company specialising in digital marketing, announces the completion of an LMBO.
Read the original press release on the Trocadero Capital Partners website.
Locala, a company specialising in digital marketing, announces the completion of an LMBO. Joffe & Associés (Aymeric Dégremont, Alexia Guyot, & Clément Peillet) advised Locala and its management on this transaction.
Locala, formerly known as S4M, has just announced the completion of a Leverage Management Buy-Out (LMBO) with the support of Trocadero Capital Partners. The company also benefits from the support of its historical shareholders, Sofiouest and Entrepreneur Invest, with Zencap Asset Management providing the financing.
This transaction will enable the management team, led by Christophe Collet, to become the Group’s majority shareholder. The aim of this move is to accelerate Locala’s international expansion, particularly in strategic markets such as the United States, while strengthening its position in the location-based marketing market.
The deal follows on from Locala’s sustained growth strategy, which has already seen it expand its activities in several regions. Locala intends to pursue its technological development and conquer new markets by focusing on innovation and the development of tailored, personalised digital solutions.
