Naboo, a company specialising in the development and marketing of a seminar booking platform for businesses, announced on Monday 5 February that it had raised €7.5 million in funding. The funding will be used by the start-up to invest in AI and data management, with the aim of improving its platform. Joffe & Associés (Thomas Saltiel, Charlotte Viandaz and Alexia Guyot) advised ISAI, Kima Ventures, Better Angle and its historical investors Cap Horn and Maif Avenir on this transaction.
With over fifty employees already working for Naboo, the fund-raising announced on 5 February will not result in any significant changes to the team. According to Maxime Eduardo, co-chairman of the company, the financial contribution is not intended to support a recruitment policy, as the teams are already solid. The current objective is to develop new functionalities based on artificial intelligence.
The founders of Naboo, who have already attracted customers such as Chanel, Google and Carrefour, recognise that to deliver on their promises, they need an extra dose of artificial intelligence. Faced with growing demand of two to three million euros a week, AI will become a major component of the product, with tests already under way internally by sales staff.
This round of funding will enable the company to accelerate its technological investments; the aim is to improve the user experience by simplifying the process through the use of data and AI. This will enable customers to compose and book their seminars autonomously and instantly. Naboo also plans to invest in customer service, offering companies personalised support for their first bookings.
This expansion is extending internationally, with a presence in the UK forecast for 2025. In just one year since the launch of its offering, Naboo has already surpassed the €1 million mark in monthly business volume and reached almost €18 million in annualised business volume.
“We’re delighted with the progress we’ve made since the creation of Naboo: more than half the companies in the CAC 40 have already called on us to organise their seminars. But what surprises us most is the speed with which Naboo spreads among its customers once a team books its seminar. What appeals to them is both the ultra-personalisation and the instantaneousness of the booking, an experience that we are the only ones to offer today. It’s a huge advantage made possible by AI and data, in which we have decided to invest massively with this round of funding,” explains Maxime Eduardo, speaking to Tourmag magazine.
