European Digital Group, an acquisition platform owned by Montefiore, through its conversational data analysis arm Semantiweb, has acquired Social Wire, a social network data analysis agency with a staff of twenty. Joffe & Associés (Romain Soiron, Virginie Belle and Paddy Pascot) advised Social Wire on this transaction.
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European Digital Group, an acquisition platform owned by Montefiore, through its conversational data analysis arm Semantiweb, has acquired Social Wire, a social network data analysis agency with twenty employees. Joffe & Associés (Romain Soiron, Virginie Belle and Paddy Pascot) advised Social Wire and its founders on this transaction.
European Digital Group is strengthening its Data & AI division, which includes Equancy, a data strategy and management consultancy acquired a few months ago, and previously formed through the acquisition of a majority stake in Semantiweb, a conversational data analysis agency. It was through this latter company that the Montefiore-owned group acquired Social Wire, an agency specialising in the analysis of content and comments on social networks.
Virginie Barbieri, co-founder of Semantiweb, explains: “We work closely with EDG’s M&A department, particularly in identifying potential targets to strengthen or diversify our expertise. EDG also benefits from a flow of opportunities, particularly from investment bankers. This is the case with Social Wire, which has also received several bids. To manage a competitive sales process, the target called in Astero Partners, an investment bank founded in 2016 by Alexis Nohen, former General Secretary Europe and Africa at Lagardère Sports.
This integration into the EDG group consolidates the decryption capabilities of the Meta, YouTube and TikTok platforms, with a major addition focused on video analysis. With a team of over 10 different nationalities based in Paris, Social Wire has been working with clients such as LVMH, Givaudan, Sanofi, Nestlé and Nespresso for 7 years.
